Supercuteitis

13july_bandai_rilakkuma

The RilakKuma is what’s known in the business as a money-printing device. It might have the same spec — Atom N270, 1GB memory and 160GB storage — as every netbook since the time of Moses, but its killer feature is a set of eyes and whiskers painted on the lid. Having once already cashed in on popular children’s characters, Bandai is clearly not shy about exploiting its intellectual assets in peddling outdated 8.9-inch 1024×600 displays to the undemanding youth. Only 500 units will be produced, making this a pretty exclusive item and the price is unsurprisingly steep: ¥79,800 ($862). Integrated WiFi and a 1Seg tuner go some way toward rationalizing the cost, but let’s be frank, rationality doesn’t play a huge role in a purchase like this.

who wants one? My treat!

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